Truth Initiative

June 22, 2023

U.S. e-cigarette sales climbed during 2020-2022

A study released today by the Centers for Disease Control and Prevention found that overall e-cigarette monthly unit sales increased by 46.6 percent, from 15.5 million units in January 2020 to 22.7 million units in December 2022. The number of e-cigarette brands available on the market also increased, as did disposable devices and those containing youth-appealing flavors. “The tobacco industry is well aware that flavors appeal to and attract kids, and that young people are uniquely vulnerable to nicotine addiction,” said Robin Koval, CEO and President of Truth Initiative. “While we are encouraged by FDA’s recent actions to curb unlawful marketing of flavored e-cigarettes, we all must work with even greater urgency to protect our nation’s youth from all flavored e-cigarettes, including disposables.”

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Truth Initiative will be hosting a webinar on Wednesday, June 28 at 11:00 ET to discuss the findings of our upcoming report Tobacco Nation: A Call to Eliminate Geographic Smoking Disparities in the U.S. The report analyzes mental and physical health outcomes, life expectancy, and other factors in a group of Midwestern and Southern states with the highest smoking prevalence compared with the rest of the country. These states frequently have fewer key policies proven to reduce tobacco usage, significantly contributing to these major disparities. Register for the webinar using the link below.

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Save the date: Truth Initiative Impact Series, Gamechanger: shifting from tobacco control to ending the industry’s influence for good

Join Truth Initiative on July 12 at 12:00 ET for our next installment of the Truth Initiative Impact Series. This virtual event brings together leaders in the field to discuss the potential of the endgame movement, recent domestic and global successes, and how to advance future efforts. The panel will explore how to move to end the influence of tobacco rather than controlling it, and how to take bolder steps that will more quickly advance society toward the end of tobacco and ultimately nicotine addiction. Register for the event using the link below.

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This week in tobacco policy news

Milwaukee, Wisconsin – The Common Council passed an ordinance prohibiting new vape and smoke shops within 500 feet of one another and within 1,000 feet of an elementary or secondary school, library, daycare center, park or playground.
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New Jersey – The Senate Health, Human Services, and Senior Citizens Committee approved a bill to prohibit the sale of menthol cigarettes. It now moves to the Senate Budget and Appropriations Committee for consideration.
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