Tired of Wordle? The Washington Post introduces fraternal twin ‘Keyword’
The Washington Post launched a new word game called Keyword on Tuesday, part of a growing trend of major news organizations building or acquiring games.
Keyword represents the second recent addition to the Post’s catalog of games, which now also includes daily news quiz On The Record.
When playing Keyword, it’s difficult to not notice the similarity to the smash hit Wordle, the homegrown word game The New York Times purchased last year.
While Keyword is technically a spin on crossword puzzles (and won’t kick you out after five turns), trying out different letters to make up a central word highlighted in green squares feels like déjà vu.
Full disclosure: I was frustrated trying to figure out the last letter, and eventually entered every single key on my keyboard until the square turned green. The penalty for bad picks is nonexistent, taking out a bit of the high-pressure fun of whittling down your Wordle guesses.
The similarity doesn’t stop there. Games have been a boon for The Times in recent years, where news alone is no longer the main driver of subscriptions. It seems the Post is looking to capture some of that magic as it reimagines its product for 2023.
"It is our mission to serve our readers and part of that is providing a range of offerings outside the boundaries of conventional news products,” Jessica Gilbert, head of product at The Post, said in a press release announcing Keyword. “Keyword is the next endeavor to ensure that our readers continue to find new and exciting ways to engage with The Post.”
ProPublica staff unionize
Journalists and business staff at ProPublica announced Wednesday that they are unionizing with the NewsGuild of New York.
More than 90% of eligible staff have signed union cards and requested that the company voluntarily recognize the union. ProPublica, which has more than 180 employees and is the largest investigative newsroom in the country, is one of the few outlets of its size and stature that does not have a union.
The announcement comes 15 years after ProPublica started publishing. In their mission statement, workers wrote that they view a union as essential to ensuring stability through changes in leadership or “turbulence” within the media industry.
“We want a ProPublica where employees feel safe to speak up about journalistic standards or workplace problems without fear of repercussions. We want pay transparency and a raise pool that stays ahead of inflation,” they wrote. “We want clearly defined work processes and investments in editors, as well as business, specialty and production staffs that keep pace with the organization’s ever-increasing size, in order to avoid production crunches that force employees to work unpredictable schedules without paid overtime. We want clear and consistent work and story expectations. We want a ProPublica that supports internal career development of an increasingly young and diverse staff.”
ProPublica president Robin Sparkman and editor-in-chief Stephen Engelberg told staff Wednesday that they plan to recognize the union “once the details are worked out” with the organizing committee. At Sparkman’s first all-staff meeting in June 2021, she told employees that they were welcome to unionize if they wanted.
“ProPublica has a long history of productive collaboration on core issues notably diversity, equity, inclusion and retention,” Sparkman and Engelberg wrote in a message to staff. “We share the union’s desire to ensure that the ProPublica of tomorrow is as strong, if not stronger, as it is today.”
Many large news outlets in the United States, like The New York Times, The Washington Post, The Wall Street Journal and The Associated Press, have been unionized for decades. Others, including the Los Angeles Times, The Atlantic, New York Magazine, Insider and Vice, have unionized more recently as their staffs join a larger organizing movement within media.
Media tidbits
Today’s edition of the Poynter Report was written by Annie Aguiar, Angela Fu and Ren LaForme.
More resources for journalists
Have feedback or a tip? Email Poynter senior media writer Tom Jones at [email protected].