John,
Procter & Gamble (P&G) makes a lot of familiar paper products including Charmin toilet paper, Puffs tissues and Bounty paper towels. Sadly, many of its paper products are made by chopping down acres of forests.[1,2]
One such forest, the North American boreal, is our planet's largest intact forest. Destroying this bountiful forest is a disaster. So we're calling on P&G to commit to forest-free tissue products to protect the boreal and other forests.[3]
Tell the maker of Charmin, Puffs and Bounty: Protect the boreal and go forest-free.
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The boreal is the picture of a classic evergreen forest. Deep green pine trees, spruce and firs are dusted with snow in the winter and sparkling with dew in the summer. Sprinkled amongst towering stands of evergreens are tamarack trees, which turn a goldenrod yellow in the fall. But in an instant, the trees in this forest can be lost.
Logging is steadily flushing these trees down the toilet.
Only a fraction of the boreal forest is protected from the timber industry. And in recent decades, the pace and scale of logging is increasing, quickly cutting down old-growth forests.[4]
Logging is destroying the boreal, turning these towering trees into toilet paper that then gets flushed away forever.
Don't let P&G flush this forest. Add your name.
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Rather than letting logging destroy the boreal forest, Environment Colorado has called on P&G to instead create tissue products made from only recycled and forest-free materials.
Last year, P&G rolled out a brand new eco-friendly bamboo toilet paper line. We thanked P&G for taking a step in the right direction to protect the boreal, but the Charmin Ultra Eco bamboo toilet paper has already gone out of production, and the company has no public commitment to expand its forest-free tissue products.[5,6] For the vast majority of its products, P&G is sticking to business as usual.
40% of the wood pulp P&G uses for its North American tissue and towel products comes from Canada.[7] And Canada's massive timber industry is quickly cutting down acres and acres of boreal trees.
The North American boreal is a critical forest ecosystem. That's why we're asking P&G to commit to protect the boreal and reduce the amount of virgin wood fibers in its tissue products by 50% or more by 2025.
Tell P&G to switch to forest-free toilet paper, tissues and paper towels.
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Thank you,
Ellen Montgomery
1. "Brands," Procter & Gamble, last accessed June 5, 2023.
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2. "P&G Perspective on Forestry," Procter & Gamble, last accessed June 5, 2023.
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3. Jeffrey Wells and Natalie Dawson, "The State of Conservation in North America's Boreal Forest: Issues and Opportunities," Frontiers in Forests and Global Change, July, 2020.
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4. Jeffrey Wells and Natalie Dawson, "The State of Conservation in North America's Boreal Forest: Issues and Opportunities," Frontiers in Forests and Global Change, July, 2020.
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5. Ellen Montgomery and Taran Volckhausen, "Statement: P&G takes step away from forest fiber-based paper products," Environment America, August 23, 2022.
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6. "Pulp," Procter & Gamble, last accessed June 5, 2023.
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7. "Pulp," Procter & Gamble, last accessed June 5, 2023.
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