Corporate water thief BlueTriton is trying to cover up its dirty dealings
by cozying up with the most respected culinary organization in the US. 

Tell the James Beard Foundation to stop enabling BlueTriton's unethical
and harmful business practices.

[ [link removed] ] Sign the petition 

   
John,

Bottled water giant BlueTriton -- formerly known as Nestlé Waters -- makes
its money by pumping water out of communities suffering from drought and
water scarcity. And as more people learn the truth about its unethical
business practices, the company is investing big money into sponsorships
to repair its damaged reputation.

The bottled water giant’s latest partnership is with America’s most
prestigious culinary institution, the James Beard Foundation. By
sponsoring the foundation’s event series for food lovers under 40,
BlueTriton is clearly hoping to make millennials and Gen Zers seek out its
bottled water brands.

We cannot let BlueTriton get away with its latest attempt to greenwash its
image. But the event series only lasts through the summer, so we have to
act fast to have an impact.

[ [link removed] ]Tell the James Beard Foundation to end its partnership with BlueTriton.
Sign the petition now.

The James Beard Foundation claims to “champion a standard of good food
anchored in talent, equity, and sustainability.” Its awards are the Oscars
for chefs and food writers.

But BlueTriton’s water is anything but sustainable.

The bottled water company’s business model is simple. First secure cheap
contracts allowing it to drain hundreds of millions of gallons of water
from reserves across North America. Then bottle up the water into fancy
single use plastic bottles and sell them at a huge mark up. 

To make matters worse, the name and the image on BlueTriton bottled water
may bear no resemblance to where the company actually sources its water.
So even though the James Beard Foundation will be putting the Saratoga
Springs logo on its Greens event series this summer, the water is likely
to have come from somewhere else entirely.

BlueTrition doesn’t care about its misleading advertising, nor about the
environmental toll of its operations. The company’s own lawyers say that
its sustainability claims are “puffery” not to be taken seriously. And
many of BlueTriton's pumping operations are located in areas suffering
from drought where local communities fear for their water supply.  

But the James Beard Foundation puts sustainability and the championing of
fresh, local ingredients at the core of its mission. So it is up to Ekō
members like you to ensure that the foundation is made aware of
BlueTriton's unethical and unsustainable business practices, and urged to
cut ties with a company so obviously misaligned with its values. 

[ [link removed] ]Will you sign the petition telling the James Beard Foundation not to
help BlueTriton greenwash its dirty image?

Getting respected organizations like the James Beard Foundation to
distance themselves from BlueTriton is crucial to ending the dangerous
hold that the bottled water industry has on countries around the world.
That is why your signature is needed to help ensure that they take our
demand seriously.

In February, Ekō members successfully pressured The Weather Channel to end
its partnership with BlueTriton. Now we need to convince the James Beard
Foundation to do the right thing, too.



[ [link removed] ] Sign the petition 



Thanks for all that you do,
Nick, Lacey, and the team at Ekō


More information:

[ [link removed] ]BlueTriton Brands Announces Official Partnership with the James Beard
Foundation® for JBF Greens Event Series, 11 April 2023
[ [link removed] ]Bottled Water Giant BlueTriton Admits Claims of Recycling and
Sustainability are "Puffery", The Intercept, 26 April 2022
[ [link removed] ]A bitter feud centers on source of Arrowhead bottled water, The LA
Times, 20 January 2022

 

 

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]