When we formed the Progressive Change Campaign Committee in 2009, we wanted to do things differently as we worked to elect great candidates and advocate for bold policies.
One thing we tested was asking people to chip in just $3 toward our work.
We found that this empowered more people to donate. Some folks gave more, but we got mail saying, “I’m on a fixed income. I can only afford $3. But you asked for that, and I believe in your mission. So here it is.”
Senator Elizabeth Warren famously recalls how we told her about those notes when she was first deciding to run for U.S. Senate. She thinks about the people behind those donations every day.
During the 2012 election, we saw an email from Barack Obama asking for $3. We did a double take. We had changed political culture…to empower more everyday people.
This trend setting also applies to our broader work. Bloomberg News reported in 2015, "The phrase 'debt-free college' was hardly present in the national political lexicon until the Progressive Change Campaign Committee launched a campaign in January to push Democrats to support the idea."
We did the same for expanding Social Security benefits. More recently, we worked to popularize the billionaire’s tax, which President Biden has since talked about many times.
We were among the first to endorse political unknowns like Jamie Raskin, Katie Porter, Pramila Jayapal, and Maxwell Frost -- all popular progressives in Congress today. And in 2022, we got in early for Democrats who went 5 for 5 defeating insurrectionist Secretary of State candidates who wanted to mis-count our votes in swing states.
Long story short, we're proud of our record of getting new things started and having them go mainstream. Winning pivotal elections. Catapulting new ideas into the conversation.
Can you help this work continue in 2023-2024 as we work to advance popular ideas and elect bold Democrats to save democracy? When you and thousands of others chip in $3 or more, it goes a long way. (You can also make it monthly so we can plan with predictability.)
Have feedback or reactions to this email? Tell us here. We'd love to read it.
Thanks for being a bold progressive.
-- Adam Green, PCCC co-founder (@AdamGreen)
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