Hi team,

You’re in! So glad you’re here.

You’ve taken the first step to take on Fox News where it hurts the most: their digital advertising revenues.

Together, we will be contacting the highest levels of executive leadership in the advertising industry — and holding them accountable to their own standards. The decision-makers who fund FoxNews.com are going to be hearing from you…and it’s as easy as firing off a (pre-written) email.

Over the past few months, many advertising companies have already dropped other insurrectionists from their networks. It’s about time they drop the biggest one of all.

Our promise to you:

You will be heard
Your voice will matter
You will make a difference

But here’s what we need from you.

We ask that you take every action we send you.
Believe it or not, nothing matters more to the advertising industry than you and what you think. Every email is logged and analyzed by companies to decide whether they need to respond and how quickly they need to move.

What this means is that this campaign’s success comes down to you sending emails everyday. Your email definitely matters!

We ask that you show up everyday.
Fox News works day in and day out to spread lies about our democracy and undermine our elections. We have to show up everyday too — so we can fight back. We’ll be posting on the socials and we hope you’ll join us there to talk about how Fox News has impacted your life.

Connect with us on: TikTok, Twitter, Instagram, Facebook and even LinkedIn.

The ad industry doesn’t always respond, but they do lurk online to hear what you think. So it matters that you use voice. We will amplify you.

We ask that you invite 3 friends to join this campaign with you.
The more people that send emails, the faster this campaign goes straight to the top of every ad exchange’s agenda. So if you can, please forward this campaign to 3 friends, family members, your yoga studio fam, your cool aunt, your favorite bartender…anyone who might want to get in on the action with you.

On days that we don’t send you action emails, we will send you briefings. The adtech industry is a shady-as-hell multi-billion dollar industry that funds hate, lies, and bigotry behind the scenes. We’re opening up the curtain so you can see exactly how things work on the inside.

Ad exchange execs don’t want to hear from you. They just want to keep profiting off Fox News in peace. So let’s do this — let’s start the movement that ends Fox News. Remember, Fox News is more fragile than you think it is.

Thanks for being here with us. An action email is coming your way shortly.

Love,

Claire and Nandini