In their quest to dampen enthusiasm and eliminate competition, one thing Democrat and Republican partisans recite as gospel is that it is impossible for an independent to win a presidential campaign in this country.
These partisans are ignoring that a major shift in dynamics is
occurring, creating a wide-open lane for a moderate independent ticket.
Historically, our electorate has featured 40% voting for Democrats, 40% voting for Republicans, and 20% being unaffiliated, issues-based voters.
But today, the situation has significantly worsened for the two major parties as they have both shed support from center-oriented voters who perceive both the right and the left as increasingly pandering to activists and the extremes of each party.
Recent polling data indicates a new split: 35% leaning Democrat, 35% leaning Republican, and a full 30% who are unaffiliated, issues-based voters.
Yes, close to a third of voters today are issue-driven voters looking for solutions to the nation’s problems. These voters will determine the winner in 2024.
The expansion of this group gives an unprecedented opening for an independent ticket to run.
Additionally, when faced with a hypothetical Trump v. Biden rematch, 59 percent of voters have expressed their willingness to consider another option.
A third party candidate would need just 61 percent of the total 59 percent who already say they do not want a Trump-Biden rematch. That's 36% of the electorate. To put it another way, an independent moderate ticket would only need to sway a mere 6% of Trump or Biden supporters.
The last independent candidate running with an appeal to America’s vast middle was Ross Perot in 1992, who won 19% of the vote and never surpassed 36% in the best polls. History is filled with examples of candidates who were initially deemed unable to win, such as Ronald Reagan, Barack Obama, and Donald Trump.
It may be unprecedented in modern American politics, but it is hardly impossible.
Ryan Clancy
Chief Strategist, No Labels