John, Brady’s End Family Fire program JUST launched a new video campaign in partnership with nationally acclaimed athletes.
“It’s time to start Gunboxing.” In a nod to the popular “unboxing” social media trend, six athletes, including two-time Super Bowl Champion and philanthropist Torrey Smith and Olympic biathlete Susan Dunklee, demonstrate how quick and easy it is to properly store guns in a lock box or safe at home.
The video campaign is intended to educate gun owners and the public about safe storage practices as a means to prevent family fire: A shooting caused by someone having access to a gun from the home when they shouldn’t have it. This includes children as well as individuals who are at risk of harming themselves or others.
Will you join us in watching and sharing this new video right now? |
We created “Gunboxing” in partnership with the award-winning ad agency OBERLAND to address the growing number of communities impacted by family fire. Already, more than 4.6 million children in America live in homes with access to an unsecured or unsupervised firearm. And with gun sales still at record levels and summer just around the corner, kids will be spending more time at home — so it's imperative that gun owners practice safe storage to protect their loved ones.
We know this resource will help save countless lives. According to an Ad Council study, more than half of gun owners or adults in gun-owning households who are aware of the End Family Fire campaign report that they have taken steps to store their firearms more safely. So, simply by sharing, you will help prevent family fire and save lives.
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#WearOrange and Recognize National Gun Violence Awareness Month |
Congratulations Team ENOUGH Graduates!
Team ENOUGH, our youth-led initiative, has multiple leaders and activists graduating from college and high school this month. Over the years, these youth advocates have dedicated their time to advance our life-saving mission to prevent gun violence. And we couldn’t be prouder of them. Equipped with knowledge, determination, and, (don’t forget their beautiful Team ENOUGH stole), we know they’ll continue to achieve great things — including a future free from gun violence.
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(L/R) Team ENOUGH founding member and gun violence survivor Aalayah Eastmond, a graduate of Trinity Washington University in Washington, D.C., and Team ENOUGH Executive Council Member Olivia Soloman, a graduate of Clark University in Worcester, MA.
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ASK (Asking Saves Kids) Day is June 21 — the first day of summer, marking a time when kids typically spend more time at the homes of friends and family. Parents ask all types of questions before their children visit other homes. ASK Day is when we remind parents, guardians, and caretakers to add one more question, “Is there an unlocked gun in your home where my child will play?”
Every year thousands of kids are injured or killed as a result of family fire. That’s why we’re calling on supporters like you to recognize ASK Day by asking about safe gun storage in your community. Use our toolkit to find easy ways to start the conversation!
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