[The endless tentacles of ad tech ]
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MEDIA BITS AND BYTES – MAY 30, 2023
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May 30, 2023
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_ The endless tentacles of ad tech _
Advertising technology and motivations of advertising undergird the
economy of the internet. The information we seek about our world is
underpinned with, and shaped by, advertising and its needs. Credit,
Adobe Stock
* Ethical AI
* Love Letter to Jerry Mander
* Password Crackdown at Netflix
* Nina Jankowicz vs Fox News
* Social News on the Rocks
* Why I’m Shutting Down My Local News Outlet
* Ad Tech’s Gotta Go
* New Pick for FCC Commissioner
* Three Ways the Writers’ Strike Could End
* Cannes Winners
ETHICAL AI
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By Dennis Hirsch and Piers Norris Turner
The Conversation
The rush to deploy powerful new generative AI technologies, such as
ChatGPT, has raised alarms about potential harm and misuse. The
law’s glacial response to such threats has prompted demands that
the companies developing these technologies implement AI
“ethically.” But what, exactly, does that mean?
LOVE LETTER TO JERRY MANDER
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By Koohan Paik-Mander
Peace and Planet News
Mander’s scorn for technology was a lone voice during the heady
genesis of the Bay Area tech industry. He maintained that the
deceptive term “communications technology” was not at all about
accommodating communications, but rather, about centralizing control.
He was viewed at the time as nothing less than heretical.
PASSWORD CRACKDOWN AT NETFLIX
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By Emma Roth
The Verge
Netflix is betting that a password-sharing crackdown will reverse its
dwindling revenue and wavering subscriber count. The company has
historically never enforced its policy of one account per household.
Now, by making members pay to share their subscriptions with people
who live in other homes, Netflix will cash in on all those users
they’ve been missing out on for all these years, right?
NINA JANKOWICZ VS FOX NEWS
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By Stefano Kotsonis and Meghna Chakrabarti
WBUR
Nina Jankowicz is an expert on disinformation. “Last year, when I
was appointed to lead a body within the Department of Homeland
Security to counter disinformation, disinformation and hate speech
came for ... me and my family,” Jankowicz says. First,
the onslaught came from Fox News. Then, her social media feeds were
flooded with death threats.
SOCIAL NEWS ON THE ROCKS
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By Mathew Ingram
Columbia Journalism Review
Does the death of _BuzzFeed News_ really mean the end of socially
powered journalism as a whole? It unquestionably suggests that roping
a newsroom’s fortunes to a massive platform—one that has made it
clear that it fundamentally doesn’t care about journalism—was, and
remains, a mistake.
WHY I’M SHUTTING DOWN MY LOCAL NEWS OUTLET
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By Justin Kerr
McKinley Park News
Not only is our content being stolen, it’s then being used as the
basis of products and services that directly compete against us, all
the while attracting massive funding, monetization and revenue that
we’ll never see. Even the thieves’ customers will be able to
easily launch products that directly compete with us, built from our
own content and labor. How is this fair, legal, or in any way
sustainable?
AD TECH’S GOTTA GO
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By Cory Doctorow
Electronic Frontier Foundation
51% of every ad-dollar is claimed by a tech intermediary, a middleman
that squats on a chokepoint between advertisers and publishers. Two
companies – Google and Meta – dominate this sector, and both of
these companies are “full-stack” – which is cutesy techspeak for
“vertical monopoly.”
NEW PICK FOR FCC COMMISSIONER
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By John Eggerton
Broadcasting+Cable
President Joe Biden has nominated Anna Gomez to fill the long-unfilled
third Democratic seat on the Federal Communications Commission. Gomez
is a veteran communications attorney and policy adviser who has been
on the corporate and government sides of policy debates.
THREE WAYS THE WRITERS’ STRIKE COULD END
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By Natalie Jarvey
Vanity Fair
When I caught _The Good Doctor_ showrunner David Shore on the
picket line outside Fox last week—where he was reuniting with his
team of former _House_ writers—he said, “I’ve never seen the
membership so unified. Nobody wants to stay out here a day longer than
we have to, but I don’t see us weakening, maybe ever.”
CANNES WINNERS
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By Scott Roxborough
The Hollywood Reporter
Justine Triet’s French courtroom thriller _Anatomy of a Fall _has
won the 2023 Palme d’Or for best film of the 76th
Cannes International Film Festival. Triet is just the third woman
director to win Cannes’ top honor, but the second in three
years. Triet used her platform to protest the French government’s
austerity programs, which have sparked nationwide protests.
* artificial intelligence
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* Jerry Mander
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* NETFLIX
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* Fox News
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* Nina Jankowicz
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* social journalism
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* McKinley Park News
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* advertising tech
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* FCC
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* Anna Gomez
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* Writers Guild of America
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* Cannes Film Festival
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