[ [link removed] ]A picture of lush green rainforest next to barren brown earth where
rainforest has been chopped down, with an inset photo of actress Jennifer
Aniston next to a white bottle labelled Vital Protein

A new investigation just revealed that Nestlé-owned Vital Protein, which
is endorsed by Hollywood star Jennifer Aniston, contains collagen sourced
from cattle raised on farms linked to the destruction of the Amazon
rainforest!

Tell Nestlé: cut rainforest destroying-collagen out of your supply chain!


[ [link removed] ] Sign the petition 

   
John,

Actress Jennifer Aniston says that collagen is ‘the glue that holds
everything together’ but a new report shows that wellness products
containing it are tearing the Amazon rainforest apart. 

Researchers just traced the collagen in the Nestlé-owned brand, Vital
Proteins, which is endorsed by Aniston, back to cattle raised on farms
linked to the chopping down of ancient tropical rainforest. 

The Amazon is home to Indigenous communities. It’s also the habitat of
hundreds of species not found anywhere else on Earth - yet Nestlé is
prepared to risk it all to cash in on the latest wellness boom.

Nestlé spends millions on advertising and endorsements to boost its market
share of this multi-billion dollar industry, so executives will be
terrified of consumers finding out that the vitamin supplements they’re
taking are destroying fragile rainforest.

Let’s create a massive public outcry, so that faced with a consumer
backlash and the threat of plummeting sales, Nestlé is spurred into
action. Sign and share: 

[ [link removed] ]Nestlé: cut rainforest-destroying collagen out of your supply chain

The global frenzy for collagen-based beauty and wellness products is a
massive problem for the Amazon rainforest. Bovine collagen is sourced from
cattle - an industry responsible for 80% of all Amazon forest destroyed. 

And land grabs by cattle producers are fuelling political violence as well
as displacing Indigenous and local communities.

Nestlé says it’s investigating the allegations, and that it’s out of line
with the company’s responsible sourcing policy. Let’s make sure that
Nestlé knows we won’t go quiet until its supply chain is cleaned up.

The Ekō community has taken on rainforest destroyers before and won. We
forced Kellogg’s, Mars and McDonalds to act on palm oil - another major
cause of deforestation. Now we need to pile the pressure on Nestlé and get
the company to match its words with action.

[ [link removed] ]Click here to sign and share: Nestlé, cut rainforest-destroying
collagen out of your supply chain



[ [link removed] ] Sign the petition 



Thanks for all that you do,
Vicky, Nish and the team at Ekō


More information:

[ [link removed] ]Collagen craze drives deforestation and rights abuses
Bureau of Investigative Journalism. 6th March 2023

[ [link removed] ]Global craze for collagen linked to Brazilian deforestation
Guardian. 6th March 2023

 

 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

Please help keep Ekō strong by chipping in $3. [link removed]