John,

I know you hear a lot from other campaigns about their emergency fundraising deadlines and how vital it is that they reach the goals they set.

Well, I’d like to give that sentiment some much-needed context.

Our campaign is always looking to the horizon, and our monthly fundraising goals are the roadmap to another powerful campaign victory. We don’t set our goals arbitrarily; we shape our path to winning with intent.

So when you hear from me or my team about how critical reaching our fundraising goal is, know that we mean it genuinely.

With that in mind, we’re nearing the end of May, and I need your support to make sure we reach our goal for the month. Anything you’re able to contribute will make an immediate impact in charting a path back to victory.

Thank you for your faith in our campaign,
Abigail