Hey John - The political landscape is constantly changing, and so are the ways in which we conduct business as political consultants.
Take part in the many educational sessions offered at the #2020Pollies to stay up to date on the latest trends!
Check out just a few of those sessions below!
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Crafting Persuasive Messages for Digital
In a new era of always-on marketing and a presidential cycle poised to break all digital ad spending records, how do you cut through the noise? What hits the mark and what does not? What are the elements of good digital and does length correlate to greater impact?
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Finding Voters in State/Local Campaigns
Targeting helps every campaign make limited resources go further. Learn the latest tools in targeting to effectively reach each segment.
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Media Planning in the Age of Advanced TV
Expert media planners discuss how they craft a media plan with maximum impact. What is the right mix of TV, cable, addressable and digital and the relative strengths and weakness of each? What is clutter, and how to evaluate your opponents plan?
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Latest Trends in Polling for 2020
Get a handle on the latest innovations in polling, including the extent of online polling, whether T2W/texting is best as a survey 'introduction' or fielding option, what percentage of cell phones is now acceptable and if multi-modal is the new normal.
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Expand your skills and your business at the 2020 Pollie Awards & Conference!
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The 2020 Pollie Awards & Conference will be held at the Capital Hilton in Washington, D.C, March 24 - 27. Register now and check back often for ongoing additions to the program!
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