Hi John,
As Josh explained yesterday, we are currently being hit with a 5 figure attack campaign from one of the GOP’s biggest groups - and earlier than we ever expected.
This was a real wake-up call for us. So I’m here to explain what we’re up against and our strategy to fight back. If you can chip in anything to help us out, I’ll leave a link here.
Situational awareness: As you know, Josh’s seat is a toss-up district and he’s at the top of Kevin McCarthy’s list of Democrats to take out. Josh also doesn’t accept corporate money which means all the dark money special interests also aren’t fans of his (because they can’t control him). So, when you combine those two facts, it’s not a surprise that Josh is being attacked with large sums of money and incredibly early in the cycle.
Our strategy: We’re quickly developing a plan on how we’re going to respond to the GOP’s new ad blitz. It’s going to include everything from early organizing investments to our first digital ads in Spanish. We know we have to respond to the ads quickly and we know we have to do it in a way that spends our early money wisely. We believe field and digital are two smart investments.
That’s why I’m coming to you for help. If you can please chip in to help with our plan to respond, now is the time we could really use it.
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Thanks for all your help!
- Martin Glusker
Finance Director, Josh Harder