What is greenwashing?

WHAT IS GREENWASHING?
5 Gyres' Eliseo breaks it down in this video 👇

Now that you know what greenwashing is, what are we going to do about it?

5 Gyres is leading several research projects under the "Truth in Marketing" banner to uncover hidden truths, bring truth to marketing claims like "biodegradable" and "compostable", and support REAL solutions that reduce plastic pollution and associated harm.

For the first time ever, YOU can come along this journey with us! We need to raise $10K for upcoming studies under our “Truth in Marketing” banner*. Everyone who donates to this campaign will receive exclusive updates as the research progresses, a Q&A with our scientists, and early access to read the final report.

*Select "Truth in Marketing" from the campaign dropdown when donating.

Support Science to Solutions

Plus, our Board of Directors is matching gifts up to $2,500, so your donation goes even further to support research that debunks greenwashing claims! Thank you for your continued support of science that drives solutions.

- Team 5 Gyres

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The 5 Gyres Institute · P.O. Box 5699 · Santa Monica, CA 90409 · USA