Dear MoveOn member,
Yesterday, MoveOn members showed up in New York to protest Fox News' upfront presentation to advertisers, as well as in Detroit, Michigan, and Miami, Florida, to picket the headquarters of two of Fox's largest advertisers: General Motors and Subway.
Members were calling on GM, Subway, and other large corporations, including AT&T, to stop advertising on Fox News and providing them with millions of dollars in revenue to continue spewing their vile racism, xenophobia, and lies.
It was a powerful moment to increase public pressure on Fox's advertisers and get us one step closer to taking Fox News off the air.
But we are not done yet.
Yesterday, we also launched a video ad directly tying the election fraud lies pushed on Fox News to the corporate sponsors who fund the network—and we are targeting the ad to the people who will be the most concerned by this connection being made public: executives at GM, AT&T, and Subway.
That's right, we are bombarding executives at these companies, along with executives at the ad agencies they use, with reminders of the hate and lies their money is funding—and what could happen to their bottom lines if the public finds out and decides to boycott them.
We want to launch new ads each week highlighting the worst of what Fox News hosts have said that week, make sure that these executives can't avoid them, and expand our ad buys to let their customers know where their money is going—but we need your help to do it. Will you start a $5 monthly donation now to ensure we have the consistent funds necessary to keep this campaign going for as long as it takes?
No, I'm sorry, I can't make a monthly donation.
In the past week alone, Fox News hosts and guests have promoted the racist, antisemitic "great replacement" conspiracy theory at least 12 times, repeatedly pushing the same vile lies that have been used by multiple mass shooters to justify their race massacres.1
Another host called students at Howard University, a prestigious HBCU, "pretty dumb" for highlighting the racism they continue to face in America, ludicrously stating that these Black students had never seen "real racism."2
And they continue to provide a platform to known white supremacists and fascists every single day.
This is the rhetoric that GM, Subway, and AT&T are paying to keep on the air. They are using money that consumers like you give them to keep violent bigots, fascists, and liars on the televisions of millions of Americans who are being infected by their hateful bile every day.
But that's why our plan is so strategic.
Corporations care only about their bottom line, and if we can push out these ads and make corporate executives afraid that their profits will take a hit because of their continued association with Fox, they will cut and run.
And if Fox loses all of its major advertisers, they will not have the money to stay on the air.
Fox is already on the ropes after agreeing to pay nearly $800 million to Dominion Voting Systems, and their ratings have been falling precipitously since Tucker Carlson was fired, which means this is the perfect time to deal the final blow that takes them down once and for all.
If we have the money, we will run as many ads as we can, for as long as we can, to get rid of Fox News. But MoveOn is funded by our members, so we can do it only with your help.
Please, if you are able, will start a $5 monthly gift today?
No, I'm sorry, I can't make a monthly donation.
Thanks for all you do.
–Kelsey, Manny, Anne, Cheryl, and the rest of the team
Sources:
1. "Fox News uses the end of Title 42 to spread 'great replacement' theory rhetoric," Media Matters for America, May 15, 2023
https://act.moveon.org/go/173093?t=6&akid=352286%2E40999114%2EcH5SFq
2. "Fox's Rachel Campos-Duffy: Howard University students are 'some pretty dumb college kids' if they believe the country 'is full of white supremacists,'" Media Matters for America, May 14, 2023
https://act.moveon.org/go/173094?t=8&akid=352286%2E40999114%2EcH5SFq
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Will you start a monthly donation right now to power our critical work?
No, I'm sorry, I can't make a monthly donation.
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