Jack, as I mentioned in the email, advertising revenue, which at one time was our only source of income, now makes up less than half of our revenue.

In the first four months of 2023, we fell behind our advertising revenue projections, and to be honest, the future trends don't look like there will be much improvement.

Daily Kos has been relying more and more on grassroots donations from our readers and activists to pay the bills. And honestly; we prefer it this way because it makes us accountable to you—not to some billionaire or corporate advertiser with their own agenda. We know that in order to keep operating, we have to fight and deliver for what you believe in.

Please support Daily Kos and the work we do every day by making a monthly donation of $5 or whatever amount is meaningful to you.

If you can't commit to a monthly donation, a one-time donation of $5 will still have a huge impact. Please click here to donate.

Thank you for all you do,
Amanda McKay, Daily Kos

Jack, like many digital news media outlets, Daily Kos once relied primarily on advertising to cover our expenses like staff, website maintenance, and all the other costs of running a business.

Unfortunately, also, like many other news media outlets, we saw our advertising income tumble over the past decade. There are various reasons for this: Big Tech taking an ever growing share of the advertising revenue, changes in social media algorithms, and people just consuming news differently.

At that time, we were facing some hard financial choices, one of which was layoffs. Instead, we reached out to our readers and activists to ask for their support. The response was overwhelming, and today, community donations make up over half of our revenue.

Today, advertising still makes a big chunk of our revenue, however, that chunk continues to shrink. With the uncertainty of the economy, many companies are cutting back on their advertising budgets, on top of that, advertisers are paying less for people to see their ads. This all adds up to less revenue to cover our expenses and bills.

In the first four months of 2023 Daily Kos missed our revenue projections. We have been relying more and more on our readers and activists to make up the difference. I know we ask a lot of you, Jack, but can you support our work with a monthly donation of $5?

If you can't commit to a monthly donation, a one-time donation of $5 will still have a huge impact. Please click here to donate.

Thank you for all you do,
Amanda McKay, Daily Kos

If you wish to donate by mail instead, please send a check to Daily Kos, PO Box 70036, Oakland, CA, 94612. Contributions to Daily Kos are not tax deductible.