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We sent a longer email earlier this month about media markets and the extraordinary costs of placing our ads on TV.

In our last 3 races, one of our big strategies was to get up on TV first and earlier than our opponents. We know that the way we win is by communicating first and often with voters across Michigan.

In our last race, we spent 18 weeks on TV running ads and talking with voters. You can bet we are going to need that much time if not more to win this Senate race.

Now, the unfortunate news here is that the national Republicans are already up with attack ads against us, over 500 days away from Election Day. So that makes the need for us to begin spending on ads much more urgent.

We aren’t going to start running ads tomorrow, but we need to be ready much sooner than we anticipated which is why we are reaching out today. And the further ahead we make TV reservations, the cheaper rate we get.

The halfway point of May is coming up on Monday and we need to pick up the pace if we want to hit our very real fundraising goals and be prepared to get our message out to Michiganders.

So today, will you chip in to help us begin planning our TV budget for this race? Early planning like this could be the difference between victory and defeat next November, and we really appreciate you giving early.

DONATE: [link removed]

Thank you,

Team Slotkin
 


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