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Dear John,

[ [link removed] ]Will you contribute $25 to support our #CareForBlackHair campaign
calling on companies to stop profiting by poisoning our skin and hair with
harmful products and to start working with Black stylists who possess the
knowledge and skills to keep our skin and hair clean, healthy and vibrant?

With Mother’s Day approaching, many of us are reflecting on our fondest
memories with our mothers. And for many Black women, these memories often
relate to our hair — from spending hours together experimenting with new
hair trends to engaging in salon gossip when we were finally old enough
for an appointment. But on this Mother’s Day, these memories feel
bittersweet. The products we once used and loved actually contain
cancer-causing and endocrine-disrupting chemicals. Product manufacturers
and major retailers alike know this, yet continue to market and sell these
products to Black mothers and daughters across the country.

[ [link removed] ]Chip in $25, John!

Black mothers are exceptional advocates for their daughters and families.
But corporate enablers have refused to listen. L'Oréal’s SoftSheen-Carson
Optimum Amla Legend relaxer caught the attention of several Black women
who claimed that the product caused burning and bald spots.^1 Despite
being informed about the problems, the so-called "world leader in beauty"
refused to modify its ingredients.Last fall, the National Institute of
Environmental Health Sciences announced a definitive connection between
chemical hair straighteners and higher rates of uterine cancer among Black
women, building on years of research and advocacy led by women of color.^2
But major retailers refused to review the hair products they sell or
demand better from their suppliers. Exploiting the sanctity of Black hair
traditions and cutting corners on safety seems to be the choice of these
corporations.

[ [link removed] ]So, John, as you celebrate Mother’s Day, will you also power
COC member-led efforts to hold greedy corporations accountable for
poisoning Black women and girls? We are calling for a review of hair care
products and removal of cancer-causing ingredients altogether! 

[ [link removed] ]Power our #CareForBlackHair campaign initiatives! 

 

Until justice is real,

Jade Magnus Ogunnaike

Color Of Change

 

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References

1. Jennifer Ford, “Woman involved in L’Oreal lawsuit shared photos of
devastating hair damage,” Essence, October 26, 2020,
[ [link removed] ][link removed] 

2. Robin Mackar, “Hair Straightening Chemicals Associated with Higher
Uterine Cancer Risk,” National Institute of Environmental Health Sciences,
October 17, 2022,
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