Dear John,

Brexit continues to loom large in this country’s political landscape.

We have been considering what our role should be in the months and years ahead, as Britain negotiates its new relationship with the EU.

One thing is certain: this game is far from over. We intend to stay on the field.

We are close to completing our plans and, while some details have yet to be finalised, you can be sure that internationalism and, in particular, campaigning for the closest possible relationship with our European neighbours, will be at the heart of everything we do.

Please take a look at the topics we think are of particular importance, and feel free to let us know if you agree or disagree with the direction in which we are moving.

You have all been committed supporters of Best for Britain and your views are immensely important to us.


One of Best for Britain’s great strengths has been our best-in-class use of data to inform us and help us marshal our activities based on evidence.

This will continue. We are ready to use data to continue influencing MPs, ministers and other decision-makers and, with your help, we will make sure that internationalist voices are amplified and heard, both here and in Brussels. 

We will battle to protect the rights and regulations that are now under threat, not only in terms of trade negotiations but also in areas such as equality and human rights.

Our future must be in an open and inclusive society, something best achieved by the UK retaining its internationalist values, ensuring protections and opportunities that mirror those we have benefited from in the EU. 

We have always stood for what’s best for Britain and, in the years ahead, we believe that will mean bonding as closely as possible with our European neighbours. It’s a conviction we hope you share.

As an organisation, we are humbled that you and hundreds of thousands of others have been our allies through the ups and downs of Brexit.

Many of you have said you are seeking ways in which to continue our mission to champion both Britain and our country’s engagement with Europe and the wider world – indeed, we hope you all feel that way.

There are challenging times ahead, for sure. But we are excited about the role which we can and should play.

It’s a role which, with your fantastic support, will ensure our voices are heard, will ensure we help shape our country’s future in these tumultuous times, and will ensure our political leaders do the right thing – battling for what is best for Britain.

Thank you for all you have done so far, and in anticipation of what we will do together in the future.

Best wishes, 

Naomi Smith
CEO, Best for Britain


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