Truth Initiative Weekly Newsletter May 4, 2023

Truth Initiative

May 5, 2023

More e-cigarettes are entering the market, with increasingly high concentrations of nicotine

Two concerning trends are appearing in national e-cigarette sales data: more unique e-cigarette products are available for sale, and they contain increasingly high concentrations of nicotine. According to a Truth Initiative review of U.S. retail sales data, the number of unique e-cigarette products more than quadrupled from 453 to 2,023 between June 2021 and June 2022. At the same time, concentrations of nicotine in these products are climbing: a 2023 study of trends in nicotine strength among e-cigarette products found that the average concentration of nicotine in e-cigarettes has increased from 2.5% to 4.4% between 2017 and 2022.

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Youth activists take a stand against flavors in DC

This year’s Moment of Action on April 19 took place nearly a year after the Food and Drug Administration proposed the removal of menthol cigarettes and flavored cigars from U.S. markets – a plan that young activists are calling on the FDA to finalize. The event leveraged decades of research and shed light on how the tobacco industry’s use of flavors can make nicotine products more appealing to young people, putting their physical and mental health at risk.

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EX Program by Truth Initiative joins forces with Sesh to bring digital mental health and tobacco addiction solutions to workplaces nationwide

Two leading organizations in digital health, the EX® Program from Truth Initiative®, the most validated digital health program for tobacco addiction for employers, and Sesh, a leading mental health platform, announced a partnership to address top drivers of healthcare costs among employers and health plans.

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This week in tobacco policy news

Alabama - The legislature passed a bill prohibiting smoking or vaping with a child present in the vehicle. It now moves to Governor Ivey’s desk for consideration.
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Hawaii - The legislature passed a bill to include e-cigarettes in the definition of tobacco products and tax e-cigarettes at the same rate as tobacco products. It now moves to Governor Green’s desk for consideration.
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New York State - Governor Hochul announced that an agreement on the budget had been reached with the legislature. The budget includes a $1 cigarette tax increase but does not include the proposal to prohibit the sale of all flavored tobacco products.
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