From Lisa Erdle | 5 Gyres <[email protected]>
Subject ‘Cause you can look right through me, walk right by me...
Date May 3, 2023 4:24 PM
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Support science to solutions!

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Dear 5 Gyres Supporters (and hopefully Chicago/Broadway fans),

In today’s fast-moving consumer goods society, transparency is considered an important value to both manufacturers and consumers alike. Companies often seek transparent packaging materials so that consumers can glimpse into what they're buying. And consumers want greater transparency around the goods they purchase: are they sustainably sourced, eco-friendly, fair trade, cruelty-free? And what about the (oftentimes extensive) packaging the goods come in?

As a consumer, it can be an ongoing challenge to make responsible buying decisions. With greenwashing running rampant, how can you know when (and if) you can trust labels and marketing claims? And what about the hidden impacts you can’t even see? Companies do their best to hide the human health effects, the environmental impact, and the waste created from their packaging – just like Mr. Cellophane from Chicago (🎶look right through me, walk right by me, and never know I’m there).

That’s where we come in. 5 Gyres’ research uncovers these hidden truths and supports REAL solutions that reduce plastic pollution and associated harm.
For the first time ever, YOU can come along this journey with us! We need to raise $10K for upcoming studies under our “Truth in Marketing” banner*. Everyone who donates to this campaign will receive exclusive updates as the research progresses, a Q&A with our scientists, and early access to read the final report.
*Select "Truth in Marketing" from the campaign dropdown when donating.
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As our community, you know by now that our focus at 5 Gyres is on science that can inform good decision-making. As a consumer, YOU should have the knowledge to make good purchasing decisions for your health and the health of the planet. Join us as we pull back the curtain and reveal the truth behind packaging claims.

Cheers to transparency (the good kind),

Dr. Lisa Erdle
Director of Science & Innovation

P.S. 5 Gyres' Board of Directors are matching gifts for a total of $2,500, so your donation goes even further!
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