The FDA can protect young people by removing menthol cigarettes and flavored cigars from the market
Truth Initiative

April 28, 2023

One year later, Truth Initiative calls on FDA to finalize rules on menthol cigarettes and flavored cigars to protect youth, advance health equity and save lives

It was a year ago today that the Food and Drug Administration (FDA) proposed rules to remove menthol cigarettes and all flavored cigars from the U.S. marketplace, a historic move to help end the enormous harm resulting from the predatory and deadly practices of the tobacco industry. As we continue to wait for a final rule, Truth Initiative is calling on the FDA to take action without any further delay to get these deadly, flavored combustible products off the market and put the health of Americans over tobacco industry profits in a bold and meaningful way.

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Tobacco and the environment

Tobacco doesn’t just negatively impact the health of individuals, it also endangers the environment. E-cigarette and cigarette waste can make its way into the environment where it pollutes water, air, and land with toxic chemicals, heavy metals, and residual nicotine. Read our fact sheet on tobacco and the environment, newly updated in honor of Earth Month.

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18 more colleges and universities pledge to go tobacco/vape-free

Eighteen colleges and universities are working toward adopting a 100% tobacco/vape-free campus policy as the newest grantees of the Truth Initiative Tobacco/Vape-Free College Program. The program offers funding of up to $20,000 to colleges, universities, and college systems to support the adoption and implementation of a 100% tobacco/vape-free policy. Since 2015, 148 grantees have adopted tobacco- and vape-free policies, protecting more than 1.4 million students, faculty, and staff each year.

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How the tobacco industry markets vaping nicotine as stress relief

Some e-cigarette manufacturers have used a similar strategy to market e-cigarettes that tobacco companies used for decades to sell cigarettes: advertising them as stress relievers. In fact, research shows nicotine use can increase stress levels, symptoms of anxiety, and feelings of depression.

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