John, I wanted to quickly forward our team's message from yesterday.
The first votes will be cast in our primary next week, and we're coming up on the point where we'll need to make hard spending decisions on mail, television, field, and more.
So it's critical that we end this month in as strong a position as possible — and that comes down to how many more grassroots donations we can bring in by Sunday night.
John, this Sunday is our most important end-of-month fundraising deadline yet of the primary. Here are a few reasons why:
It's our last monthly deadline before the start of early voting in the Commonwealth
We just sent out our first set of campaign mailers to prospective voters, and we'll need the resources to fund further outreach in the days ahead
We also soon hope to be up on TV — and the more we raise by the end of April, the faster that can happen!
We've set an ambitious grassroots goal of $7,500 this week. It's a significant boost above our past goals, and it represents the urgency of this moment.
We have to meet our April benchmark to be in a position to fund our TV, mail, and field efforts during early voting — and we're counting on supporters like you to get us over the line.
