John,

Part of the fun of the Super Bowl is the ads. In this big-money contest, brands take a big risk when they link themselves to something else, especially a cause. Will that soap ad on empowering women resonate or will it come across as pandering? Does the comeback story make you feel good about your cell phone provider or make you feel exploited? It's a fine line.

In transportation and urbanist circles, there are a lot of people trying to advocate for increased traffic safety and better places by attaching their insights to fears over the coronavirus. You should be concerned with the many traffic fatalities we routinely experience, not the few corornavirus deaths that have been reported, or so it goes.

If this is you or someone you know: please stop. Today I explain why traffic deaths and coronavirus can't be compared

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. And while I'm not advocating that you panic over a potential viral outbreak, I'm also reminding everyone that effective Strong Towns advocates will not be the fanatic in the room.

You all make me proud. Keep working to build a Strong Town.

-Chuck

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