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Friend,
This week, Twitter CEO Elon Musk took to the main stage at the advertiser-focused POSSIBLE conference in Miami Beach in an attempt to woo brands back to his toxic platform.
And what better way to remind advertisers of the harms Musk has caused than for the Free Press-led #StopToxicTwitter coalition to send them a message over the conference? Check it out:
In email exchanges that news website Semafor recently revealed,1 executives at major brands — including Colgate-Palmolive and McDonald’s — voiced specific concerns that Twitter’s actions to allow toxicity to engulf the platform have “perpetuat[ed] racism” and resulted in “direct threats to their communities,” “harm or hurt,” “reputational risk” and “potential for brand safety compromise.”
We know advertisers see Twitter for the hellscape it has become under Musk’s leadership. The real question now is what they’re going to do about it. Will you rush a donation to Free Press today to fuel our important #StopToxicTwitter campaigning and organizing?
Musk has ignored a fundamental truth for social-media ventures: Effective content moderation is essential to growing healthy online communities and protecting brand safety.
Before Musk took charge, advertising sales made up 90 percent of Twitter’s revenues. Now, more than 600 of Twitter’s top-1,000 advertisers have abandoned Twitter. Their departure resulted in a 70-percent drop in Twitter’s December revenue over the previous year, according to Standard Media Index.2
Advertisers have an enormous influence on the direction of Twitter. And we won’t stop our #StopToxicTwitter work until the remaining top-1,000 advertisers (and more) join the hundreds of brands that have left the platform. Twitter isn’t safe for users or brands: Will you fuel our work to keep the pressure on Twitter’s remaining advertisers with a donation today?
Thank you for your support at this critical time,
Candace and the rest of the Free Press team
freepress.net
Photo credit: @IAmJohnParra
1. “Before Meeting with Elon Musk, Top Advertisers Privately Debate His ‘Racist Rhetoric,’” Semafor, April 7, 2023
2. “Ad Spending on Twitter Falls by Over 70% in December,” Reuters, Jan. 24, 2023
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