What about all those lip sync and dancing police videos? Weren't they supposed to help bolster police - community relations? What good did they do, if any, except to waste time and money? Don't get me wrong, I have nothing against those videos. What Police Departments Should Be Doing Instead. I call out Police Chiefs, Commissioners and Agencies that don't take the same proactive steps to support their officers in the media, social or otherwise.
Those that control the narrative win. Mark my words, many Police Chiefs will be losing their jobs over their lack of proactive PR on social media. Not only are they losing huge numbers of good police, they are settling lawsuit cases for millions of dollars every year. Many of these cases could have been ended quickly if departments were more proactive with the media, especially social media.
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