There is no excuse and never an invitation to rape
Denim Day is a campaign on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove her jeans, thereby implying consent. The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Patti Giggans and Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. The first Denim Day was held in 1999. Since then, what started as a local campaign to bring awareness to victim blaming and destructive myths that surround sexual violence has grown into a movement. As the longest running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses, students, and all individuals to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.

Denim Day 2023 is April 26th!
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Denim Day is next week — make sure to place your orders now and gear up today!
Denim Day is fast approaching and coming up next Wednesday, April 26th. Our store is stocked with awesome new items and some of our favorites from years past. Now is the time to pick your gear and place your order. And don't forget about our updated and fully online action kit, loaded with resources and tools to help you Denim Day in your community.Â
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CONTACT
Metro Headquarters
1541 Wilshire Boulevard, Suite 300
Los Angeles, CA 90017
213.955.9090 office
213.955.9093 fax
213.785.2684 video
213.785.2749 video
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West San Gabriel Valley Center
892 N Fair Oaks Ave, Suite D
Pasadena, CA 91103
626.584.6191 office
626.584.6193 fax
626.243.7972 video
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