John,

Since the deadly garment factory collapse that killed one thousand workers in Bangladesh ten years ago, over 190 companies have signed on to an agreement to protect textile workers.

One huge name is missing: Levi’s.

With over 20 factories in Bangladesh, the world’s most famous denim brand is putting profits over lives. And tragedies like Rana Plaza – and the 109 accidents that have happened since – mean workers will keep dying to make jeans.

We’re not going to let them get away with it.

While the world’s attention is on the 10-year anniversary of the collapse, we’re going to force Levi’s to finally act – sending hard-hitting mobile billboards to its flagship store, organising media-grabbing protests, and mobilising millions of customers to demand action.

Our movement has played a vital role pushing companies like H&M to join the agreement, and we can do it again. But we need to quickly raise the funds to launch – are you in?

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Workers in Bangladesh who make clothing for Levi’s have shared chilling stories of their conditions. Factory employees faint from the overwhelming heat, are forced to work excessive overtime, and have no access to clean or cold water or medical care.

It’s inexcusable that 10 years after Rana Plaza, Levi’s is STILL refusing to fix these abuses by signing onto the international accord that so many other brands have joined, committing them to pay for inspections in factories to make sure workers are safe.

In 2021, the accord was expanded to include more safety and worker health provisions. But as companies rushed to sign on, Levi’s continued to refuse. That’s where we come in.

In the aftermath of the horrific collapse, the Ekō community pressured massive fashion brands like H&M and Zara to back this new safety accord. Now we’re ready to do it again. Our campaign team has exciting plans to show up at Levi’s flagship store to embarrass the brand in front of its customers and generate media attention focused on its refusal to protect its workers.

We know these tactics work. Now we need to quickly raise the funds to pull them off – can you chip in to help?

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