From Ron Owens <[email protected]>
Subject [DO NOT SHARE] re: our path to victory
Date April 14, 2023 3:50 PM
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Hey John!

Let me introduce myself — my name is Ron, and I’m the Campaign Manager for Team Presley.

I'd like to take this moment to discuss how we win.

Brandon and I believe in full transparency, and we want to keep you informed about every move we make during the campaign. So I've prepared a memo that outlines our strategy, our roadmap to victory, and our plans for investing every dollar raised.

Before we dive in, would you be able to chip in a few dollars to help us reach our $25,000 online mid-month goal in just a few days? [[link removed]]
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Brandon Presley’s Path to Victory
Date: April 14, 2023
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The Facts:

The most recent polls show Governor Tate Reeves and Brandon within single digits of each other. Meanwhile, a majority of Mississippi voters (57%) would choose “someone else” over Reeves in the upcoming election — and he’s involved in the largest public corruption scandal in Mississippi history.

He is backed by the rich, powerful, and special interests who are fueling his campaign war chest.

This helps us mobilize voters who are fed up with corruption and “good ol’ boy” politics in the state.
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Voter Outreach:

To win this race, we need to turn out every persuadable voter we can and engage our base.

Our operation will include a strong canvassing effort, phone banking, email program, TV ads, and more. We will also leverage digital advertising to reach voters with Brandon’s powerful message of hope.
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Our Message:

Brandon is all about fighting corruption and serving working people and families, not special interests. We need every voter to know his record as Public Service Commissioner and Mayor of Nettleton, where he was known for delivering real results for Mississippians.

Tate Reeves is all about himself and his special interests. His only message is to protect his bottom line. We're confident that by showing voters the stark contrast between Brandon's people-focused agenda and Reeves' self-serving motives, we can win this election.
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Key Date:

At the end of April, we have our very first public filing deadline. Republicans, reporters, and national pundits are all going to be watching to see how much we’ve been able to raise since the start of the campaign. This is a major test for us — if we fall short here, Tate Reeves will take it as a sign of weakness. We can’t let that happen.
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John, the bottom line is that this race is highly competitive, and Brandon has a strong chance of pulling off an upset victory — and building a better Mississippi for all.

But we need you on our side, especially right now. Chip in whatever is right for you toward our mid-month deadline. There’s never been a more important moment to make your first investment toward winning this race >>> [[link removed]]

Donate $5 [[link removed]]
Donate $10 [[link removed]]
Donate $25 [[link removed]]
Donate $50 [[link removed]]
Donate $100 [[link removed]]
Other [[link removed]]

Thanks!

Ron Owens
Campaign Manager
Brandon Presley for Governor

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Nettleton, MS 38858

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