Men are buying more grooming products than ever before. This includes your staples — soaps, moisturizers, razors, deodorants, and colognes. But increasingly it’s also exfoliants, retinol creams, cleansers, and hair dyes. After all, what’s the shame in wanting to look younger, smell fresher, and take better care of our skin and hair? We ask our kids to keep clean and take care of their bodies — we should show them how it’s done.

Our first annual Grooming Awards helps make it easier to do just that. We assembled a group of ten expert panelists to sort through and nominate the colognes, creams, razors, shampoos, and other products that deserve a prized place in your routine. So go ahead and focus on looking, smelling, and being your best. Your kids will see you — and get the right message.