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Hello John,
Welcome to a new monthly email series highlighting key Action Network and Action Builder features. My name is Valeria Mejía-Guevara, and I am a Partnerships Success Specialist working with our community of partners to share resources about our toolsets and publish stories about their work on our blog.
Action Ready is a new email series bringing together features you might have missed along with examples to plug into your next campaign!
To begin I will be covering A/B Email Testing on Action Network:
Experiment with new ideas. Making sure as many people as possible read your email is a big task. Action Network’s email tool allows you to test the email’s subject line, from line, and body to find out what kind of subject lines, sender, images, text, and more work best with your email list.
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Determine the best content.
A/B email testing allows you to send different variations of an email to a subset of recipients to determine which variation gives you the best results. Then, you choose your highest performing ‘winning’ email and send it to the rest of your email list. |
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Boost your emails! Follow our step-by-step guide to create and test your emails, then determine what works best for your email campaign! To learn more check out our Step-by-Step Guide to A/B Email Testing.
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In solidarity,
Valeria Mejía-Guevara
P.S. Connect with us on social media to learn more ways to stay Action Ready with Action Network and Action Builder! |
