Friend -

We bet you’ve been getting a lot of emails this week talking about a “mid-month fundraising deadline.” So, we wanted to take a second to break this idea down and explain what’s really happening.

First off, “mid-month” deadlines aren’t official deadlines of any kind. It’s just a tactic some campaigns use to generate a sense of urgency to convince people to give. We don’t do that.

So rather than giving you a completely made-up emergency or trying to convince you that the sky is falling, we’ll just lay our cards out on the table:

The end of this week marks the halfway point of April. We have some (real) fundraising goals in April we need to reach so we can continue to run a smart and strategic campaign, which is why we’re sending a few more emails than usual this week – to help us keep up the pace we’ve set for ourselves this month.

So yes: we are going to be emailing more than usual this week, because any strong campaign has to work towards their goals. But we won’t be telling you it’s because of a fake deadline. We hope you’ll see this as a refreshing, but still compelling reason to support us today.

If you’d like to help us keep up the pace on our fundraising goals in April, please consider chipping in $3 below. The sky will NOT fall if you don’t contribute, but you WILL help us compete in one of the country’s most competitive Senate races!

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Thank you,

Team Slotkin

 

PAID FOR BY ELISSA SLOTKIN FOR MICHIGAN

P.O. Box 4145
East Lansing, MI 48826

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Elissa Slotkin served in the Central Intelligence Agency and the Department of Defense. Use of her job titles and photographs during service do not imply endorsement by the Central Intelligence Agency OR the Department of Defense.