100,000+ young people enrolled in This is Quitting

Truth Initiative

Jan. 31, 2020

Quit vaping program in demand among young people

It’s official — more than 100,000 people have signed up for This is Quitting, our text message quit vaping program, and we know it's working. More than half of users said they stopped using e-cigarettes, or at least used them less, after two weeks of signing up for the program.

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What are Puff Bars?

Puff bars are an example of disposable pod-style e-cigarettes, which may become an increasingly popular alternative to JUUL. Puff Bars are e-cigarettes that also contain high levels of nicotine and come in many youth-appealing flavors. However, since they’re disposable, they’re not subject to new federal flavor restrictions. Here’s what you need to know.

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Making menthol black

It's no accident that African American smokers use menthol cigarettes at a rate nearly three times higher than white smokers — they've long been profiled by the tobacco industry. A startling truth® video highlights those marketing tactics and the impact that profiling has had on the community.

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This week in tobacco policy news

Kentucky — The state Senate passed a Tobacco 21 that would also remove underage purchase, use or possession penalties. The bill now moves to the state House for consideration.
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Oroville, California — The City Council passed an ordinance prohibiting the sale of all flavored tobacco products.
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San Diego County, California — The Board of Supervisors passed an ordinance to take effect July 1 that prohibits the sale of flavored tobacco products, establishes a 1-year moratorium on e-cigarette sales and prohibits smoking in outdoor dining areas. Hookah use is exempt from the ordinance for the time being.
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Vermont — R. J. Reynolds and Altria have spent $86,000 lobbying since September 2019 to prevent a ban on menthol tobacco products in the state.
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