In Brazil, a similar question is being asked: How do you
drive more investment to a forest-friendly economy?
For centuries, families and cooperatives living in the Amazon and elsewhere in Brazil have sustainably produced products including the palm fruit açaí, rubber and pharmaceutical ingredients.
But that "bioeconomy", with its legions of small producers, including Indigenous communities, receives just a fraction of the flood of investment pouring into expanding soy and cattle farming, a major driver of deforestation.
As Brazil tries to protect its fast-vanishing rainforest, reduce inequality and build a more sustainable economy, finding ways to shift investment toward expanding the bioeconomy may be the best chance to protect the Amazon and its people, experts say.
"The economic benefits are larger in this sustainable system" - not least because continuing Amazon destruction will disrupt the rainfall Brazil's cattle and soy economy depends on, said Carina Pimenta, recently named National Secretary for the Bioeconomy in President Luiz Inácio Lula da Silva's environment ministry.
"The problem is we have not promoted it as a development path. People are used to another means of production - and this is a cultural change that needs to be induced by public policy," she said, as a non-profit she helped found to support that economy - Conexsus - won a $2.25 million prize from the U.S.-based Skoll Foundation.
An indigenous man participates in a modeling exercise run by Brazilian non-profit Conexsus in Alta Floresta, in the Amazon state of Mato Grosso, Brazil, in 2019.Conexsus/Handout Via Thomson Reuters Foundation