John, this is how we permanently protect Amazon rainforest ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

 
 

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An aerial photo of deforestation happening in the Brazilian Amazon

John,

Former Brazilian President Jair Bolsonaro made it no secret that it was his “dream” to destroy the Amazon, tearing it open for unchecked exploitation by miners, farmers, and loggers.

He lost his re-election bid – and the new administration under President Lula da Silva is now doing everything it possibly can for the Amazon. But the election was VERY close. We need to Bolsonaro-proof the Amazon, and we need to do it now – before someone like him wins again.

Now thanks to a brilliant new policy launched in two Brazilian states – we can. These states want to legally recognise Indigenous and traditional community Amazon lands, in effect protecting them permanently. And we can help.

Our partner Rainforest Trust is working directly with local partners to get more than 2 million acres of Amazon forest protected under this system, across SIX territories that have been inhabited by Indigenous People and traditional communities for generations.

Every $/€/£ 1 that is donated helps ensure protection for an acre of real Amazon forest — and right now, all donations will be matched by a generous donor, doubling your impact. Your donation will directly protect the Amazon forest and its people - can you help Bolsonaro-proof the Amazon?

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For decades, the Amazon has been under siege by “business” interests destroying it for profit.

Indigenous and traditional communities that have lived sustainably in the rainforest for generations now face constant threat of illegal mining, logging, and cattle farming. And they have no way to protect their land, because their ownership of it was never recognized.

That’s why the state governments of Amazonas and Pará have committed to a historic protection mechanism called “Common Use Territories” — by formally recognizing Indigenous lands, rights will be guaranteed to traditional communities, and corporate raiders will be legally locked out. And there will be nothing any future Bolsonaro-like administration could do to change it.

The project run by Rainforest Trust and Instituto Internacional de Educação do Brasil will establish six of these new territories, also developing long-term plans and building community capacity to manage lands and directly negotiate with the state governments.

More than two million acres of Amazon forest, protected forever and Bolsonaro-proofed. This is the kind of win the Amazon and its people have been waiting for. Will you be part of it? Every donation will be matched, doubling the amount of Amazon land you protect:

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Not only are these lands critical to the approximately 7,500 local people — the wetlands and forest that could be protected by this project store carbon equivalent to 73 billion gallons of gasoline consumption.

And all of the proposed protected area is along crucial river basins. These lands are the frontlines of illegal deforestation because rivers are the “highways” of the Amazon, used by illegal loggers to access trees deep in the forest and float large volumes of wood back to ports.

There’s maybe never been a more direct way to help the Amazon forest and its peoples — and we can do it for just $/€/£ 1 per acre. Can you chip in to save the Amazon? — every extra dollar we raise will be used to fight the kind of corporate exploitation destroying this and other natural places.

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Thanks for all that you do,
Danny and the Ekō team


More information:

Indigenous territories in the Brazilian Amazon effectively protect forests. Why is deforestation increasing?, Grist, 6 January 2023.

Save the Brazilian Amazon, Rainforest Trust, retrieved 13 March 2023.

 
 

Ekō is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy.

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