Friend,
Logging in the boreal forest is a huge threat to our planet. This verdant forest is chopped down for toilet paper.
Destroying our forests isn't worth it.
Amazon sells tons of toilet paper that is often made by logging our precious forests like the North American boreal forest.[1]
Tell Amazon to only sell toilet paper that doesn't destroy forests.
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The boreal forest is Earth's vibrant green crown.
Billions of birds -- including owls, loons, warblers and sparrows -- fly through the boreal. One such bird, the Ruffed Grouse, has unique toes that allow it to snowshoe through the woods with its ruff of dark brown and black feathers puffed around its face like a stylish haircut.[2]
Yet each year, one million acres of the boreal forest are logged. That's about 1.5 football fields worth of forest each minute.[3]
Logging fragments this precious habitat, putting stress on the ecosystem. Caribou, wood bison, peregrine falcons, and more are at risk when their homes are cut down.
If logging continues at current rates, the forest will continue to be scarred by chainsaws, leaving roads and bald patches of stumps behind.
Add your name: Amazon can help protect forests like the boreal.
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In a recent report card for toilet paper companies, Amazon received an F grade for lack of action to reduce its impact on forests. Much of Amazon's toilet paper is made with virgin wood fiber from forests.[4]
Here's how Amazon can turn this around:
* Make its signature brands forest-free. The AmazonBasics and Presto! brands are both made by chopping down undisturbed forests.[5] Amazon can make its toilet paper more sustainably.
* Expand existing sustainable toilet paper lines. Amazon has made some progress already with some sustainable options that don't harm our forests. Its Amazon Aware toilet paper is made with 100% recycled paper, and other forest-free toilet paper can be found on the company's website.
* Set a clear commitment to reduce virgin wood fibers. We're calling on Amazon to make concrete commitments with clear deadlines to reduce virgin wood fibers in its tissue products. A commitment to reduce virgin fibers in its products by 50% by 2025 would be a great start.
Because Amazon has already started offering some sustainable tissue products, we know the company is capable of doing more to protect forests from logging. To protect this critical forest and convince Amazon to do more, we'll need to act together.
Tell Amazon to reduce its toilet paper's impact on forests.
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Thank you,
Ellen Montgomery
1. Sammy Herdman, "Unrolling the year's progress: Were toilet paper companies softer on the environment?," Environment America Research & Policy Center, December 20, 2022.
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2. "Boreal forest," Canadian Wildlife Federation, last accessed January 16, 2023.
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3. Sammy Herdman, "Unrolling the year's progress: Were toilet paper companies softer on the environment?," Environment America Research & Policy Center, December 20, 2022.
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4. Sammy Herdman, "Which toilet paper companies are taking steps to be more sustainable?," Environment America Research & Policy Center, December 20, 2022.
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5. Jennifer Skene and Shelley Vinyard, "The Issue with Tissue," NRDC, September 13, 2022.
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