F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.”
Truth Initiative

April 6, 2023

Netflix streams 1.1 billion minutes of tobacco-related imagery in newest season of F1 racing show

Formula One claims to be the fastest-growing major sports league in the world, and the tobacco industry has taken notice. Tobacco companies Phillip Morris International (PMI) and British American Tobacco (BAT) have spent millions of dollars on sponsorships and, according to a recent report from STOP (Stopping Tobacco Organizations and Products), F1 and its tobacco industry sponsors are now reaching new audiences, made possible by the Netflix docu-series “Drive to Survive.” According to an analysis in STOP’s report, Netflix has streamed globally 57 million hours of “Drive to Survive,” which is rated TV-MA (17 and older), including an estimated 1.1 billion minutes of tobacco-related content.

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In case you missed it: watch Tobacco-free screens: Changing the picture on the tobacco industry’s influence in popular entertainment

In Tuesday’s installment of the Truth Initiative Impact Series, a panel of renowned leaders in the field of tobacco control discussed the issue of tobacco prevalence in popular entertainment, and how individuals in the entertainment industry can work to change the picture. Click the link below to watch.

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New study: price increases can reduce underage e-cigarette use

Higher e-cigarette prices and taxes can reduce the number of days teens use e-cigarettes and decrease current e-cigarette use, according to new Truth Initiative research published in the American Journal of Preventive Medicine. This new study adds important evidence about the potential of price increases to help alleviate the youth e-cigarette use crisis, especially since cheap high nicotine e-cigarettes, often featuring youth-appealing marketing and sweet, fruity, and minty flavors, currently dominate the market.

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1 Way to Improve Employee Mental Health Support You’re Likely Missing

Easy access to therapists, telehealth, and remote work options are expected benefits nowadays for employee mental health support. But there is one often overlooked benefit that can give employee mental health a significant boost: a program that actively engages employees in quitting all forms of tobacco.

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This week in tobacco policy news

Vermont – The Senate passed a bill to prohibit the sale of flavored tobacco products, e-liquids, and tobacco substitutes. The bill now moves to the House for consideration.
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