Hi John,

Earlier today, the Guardian announced a ban on ads by fossil fuel
companies. [ [link removed] ] That’s brilliant - and a very special opportunity for us to
pressure their competitors to follow suit, and to make coal, oil and gas
ads truly toxic for publishers. 

Reuters is one of the world’s largest news companies. But their millions
of monthly website and mobile app readers continue to see ads by the
polluting coal and oil industries. The money that pays for these ads comes
from climate destruction.

With its massive global reach, Reuters sets the standards for news media
across Europe and the world. Recently the news agency joined the Covering
Climate Now initiative on improving climate crisis reporting in the media.
[ [link removed] ] So now, we’re demanding they take their responsibility seriously, and
follow the Guardian in banning fossil fuel adverts.

Their Advertising Guidelines say that Reuters can refuse ads if they put
the agency’s reputation at risk. [ [link removed] ] Let’s show them that unless they ban
fossil ads, their reputation will really suffer. 

[1]Sign the petition and help put direct pressure on Reuters! >>>

For a long time, fossil fuel companies have been able to infiltrate our
public spaces, media, cultural institutions, even our schools. At the same
time they’re profiting from destroying the climate, and preventing any
meaningful climate action by lobbying our politicians.

It's time we demand unbiased, reliable media, free from the toxic
influence of coal, oil and gas corporations. It's time newspapers stopped
publishing greenwashing ads, and stopped accepting money made on
environmental and social destruction.

The Guardian’s move to refuse fossil fuel advertising is an important
breakthrough and one that signals a big shift in public perception of
fossil fuels. It also highlights a worrying link between the media we
trust to tell us the truth about the world, and the oil and gas industry
known for trying to obscure it.

Its global reach and commitment to quality reporting make Reuters the
natural target of our campaign to demand a fossil free media. Will Reuters
listen, and ban greenwashing fossil ads, or will they keep taking dirty
money and lose their face?

[2]Sign the petition and call on Reuters to stop accepting adverts from
coal, oil and gas companies.

Only in recent months we’ve seen museums, galleries and universities break
their ties with fossil fuels. We’ve called on Facebook to change their
advertising guidelines. Step by step, we’re removing the fossil industry’s
license to operate.

Onwards,

Julia for the 350 Europe team

References:

[1] [3]The Guardian to ban advertising from fossil fuel firms

[2] [ [link removed] ]Covering Climate Now 

[3] [ [link removed] ]Advertising Guidelines, Reuters


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