Friend,

When Rupert Murdoch and his MAGA mouthpieces at Fox got exposed for knowing the hoax behind The Big Lie, I wasn’t surprised. 

It’s no secret that Fox News makes money off of lies.

But that doesn’t mean we couldn’t have fun with it.

I still had a great time making what an overwhelming majority of supporters told us is your favorite ad of the year. And I had a big crooked grin when we dropped it in front of Tucker’s face while he prepped for his segment on the spread of woke lunch boxes (or whatever bogus story he was readying for the night’s broadcast). 

Listen, I’ve been in the ad game for a long time. And the team here at The Lincoln Project is the most creative, sharp, and downright hilarious group I’ve had the pleasure of making ads with. 

68% of you named your favorite ad of the first quarter “Fox Knew” – an ad that only our team can create with help from supporters like you. 

I’m sending this Friday afternoon. We’ve got 11 hours left until we reach our end-of-quarter deadline, so I’m going to be as direct as possible here. Pitch in to support our work. Your donations keep this engine running and keep our focus directly on the fools at Fox and the MAGA movement they support.

-Rick

Friend,  

Yesterday, we asked The Lincoln Project community to vote for their favorite ad of 2023 (yes, we’re just a few months in, but it’s been a hot start to the year.)

The results poured in and from the start the winner was clear:

We agree. The Dominion lawsuit – and the eroding trust in Fox News as a result – is a HUGE deal. Fox knew that The Big Lie was a hoax. And they still regurgitated the lie and laughed as their obedient audience lapped it up. (Just this week, their CEO said fact-checking Trump on the Big Lie was “bad for business”.)

So we dropped our ad calling them out directly inside the Fox HQ. Truth might be kryptonite to these paid liars, but we still got word it made a pretty big impact inside the building.

That’s what makes us different. It’s not only the message, but it’s also how we deliver it. We’re the only pro-democracy political organization on the planet that is dropping truth bombs directly behind enemy lines. 

If you liked “Fox Knew” and want to support our work to keep those truth-bombs on target, then read this: 

Tomorrow is our end-of-quarter fundraising deadline. That means we need to push as hard as we can to build a budget that will continue to sustain our work this year. Friend, will you pitch in today and ensure that we remain public enemy #1 to the MAGA movement?

-The Lincoln Project