This year, we launch our most ambitious campaign to date, as we encourage people to begin to imagine a world where human trafficking can be prevented before it happens. 

We are clear in our mission and we have created a model that combines data, intelligence, collaboration and partnerships to achieve it – and it’s working.

Last year, we reached over 5 million people around the world with our prevention campaigns. This year, we are aiming to double that, but we need your help to do so.

During the last two years, we have launched campaigns responding to some of the most desperate situations around the world. Just some of our programmes have included preventing the sexual exploitation of women fleeing Ukraine, forced labour of young workers in the Philippines, workers’ rights abuses around the Qatar World Cup and the prevention of child exploitation in the UK. 

Our work is always live and desperately needed. For example, this month we launched our response to the horrifying earthquakes in Türkiye and Syria. The first phase of this response has started in the provinces of Hatay and Gaziantep.

Our intelligence shows that children are the most at-risk group in the region following the earthquake and so this initial phase will target 13–18-year-old boys and girls through video content on META (Facebook and Instagram) in Turkish and Arabic languages. You can read more about the programme here.

We know from practical experience and intelligence involvement in Haiti (2010) and Nepal (2015) that there is a clear link between natural disasters and trafficking. Therefore, it’s more important than ever to make sure we are able to reach potentially vulnerable people with vital safety information.

Traffickers thrive in the days, weeks, months and even years that follow conflict and disaster and so our response must be relentless and targeted.

Looking to the future, we are already building evidence-led responses around predictable and unpredictable events, protecting women, girls and children (who we know are disproportionately affected by trafficking), emphasising the role that survivor stories can play in preventing trafficking and, above all, building a strong network to support us in our goals.

Although our campaign invites people to imagine a future where change is possible, our impact demonstrates that we are starting to make that change, thanks to your support.

More information on this initiative will be coming out in the near future. If you haven’t already, do follow us on social media to get the latest news and follow our campaigns.

Thank you for being a part of our journey so far.