PolyOne reported earnings of $465.3 million on $658.6 million in revenue during the fourth quarter, although $6.4 million of net income was attributable to continuing operations. PolyOne's annual earnings were $588.6 million on $2.86 billion in revenue.
Useful, relevant content is the key to improving your company's placement in Google search results and attracting potential customers, writes Jim Nowakowski, president of Interline Creative Group. "Remember: it's not about the product, it's about the information around the product," he writes.
Cold storage, last-mile facilities and multistory warehouses will be among the most in-demand industrial spaces in 2020, according to a Cushman & Wakefield report. Higher e-commerce spending and good economic conditions are favoring the industrial real estate market, the report states.
Paul Heald explains how 5G will transform business-to-business marketing, including how the technology will enable marketers and sales executives to deliver interactive, personalized content to prospects anywhere. B2B marketers should capitalize on live-streaming, which will be boosted by faster mobile connections, and use the format to interact with prospects in real time and demonstrate products or services in a more engaging way, he advises.
Business-to-business companies must deliver a consistently superior customer experience to attract and retain prospects, as well as fuel growth, Blake Morgan writes, before explaining how technology should be harnessed to do just that. Use technology to centralize data, combine digital interactivity with the human touch and eliminate silos to create a unified customer-centric approach, she recommends.
Improve the efficiency of meetings by limiting their length and number of participants and asking for feedback on how to improve, writes Dan Rockwell, who offers 12 ways to make meetings better. "Anyone who consistently leaves meetings without something to do shouldn't be in the meeting," he writes.
Growing in popularity within our industry, the NAW Certificate in Distribution Professional Management Program is ideal for high-potential managers who seek to complement their professional development with a strong emphasis on practical application within the distribution field. Three, one-week sessions at Texas A&M University focus on Generating and Managing Growth (Feb. 10-14), Distributor Capability Development (April 13-17), and Optimizing Distributor Profitability (Oct. 19-23). Get all the details and enroll your high achievers today before the seats are gone.
Watch Barry Lawrence. This first-of-its-kind "Sales and Marketing Optimization" research study, with an accompanying Sales and Marketing Framework wall map, provides 30 best practices for improving these critical business processes: market segmentation, value proposition, business development, sales process and sales force stratification. Every distributor should adopt and execute these best practices successfully if the business is to adapt to the new realities in today's economy and still achieve competitive advantage.
Designed for C-suite executives, these roundtables provide actionable strategies and best practices that will increase your company's competitive advantage. Member companies belonging to this community are from distribution firms between $100 million up to a billion in annual sales. You'll experience the best networking in the industry, share ideas and benchmark with your C-suite peers in distribution -- who aren't competitors. Register today.
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