Dear Friend,

PETA's annual membership drive ends at midnight tomorrow—but we have yet to reach our 30,000-member goal!

We're at the start of a transformative new year for animals, and with the support of kind people like you, we're determined to kick it off stronger than ever. Countless animals facing cruelty, neglect, and exploitation will need us in the months ahead, and we need you with us to help as many of them as possible—but our records indicate that we haven't received your contribution for 2020 yet.

Will you renew your membership and your commitment to helping animals before tomorrow's deadline? Right now, you qualify for a special 50% membership discount, which means you can renew for just $8. Make your membership gift for 2020 right now!

Your Name Here Member ID: 906081083	Your 2020 PETA Membership Status Name: Record Incomplete Member ID: 906081083 Membership Status: EXPIRED Campaign Goal: 30,000 members by midnight tomorrow 50% Membership Discount: ACTIVE (claim now)

As a committed PETA member for 2020, you'll receive a personalized membership card, a 10% discount on vegan merchandise from our online store, a free online subscription to our PETA Global magazine, and more.

Your generous membership gift today will immediately improve the lives of animals by helping PETA do the following.

• Rescue more animals in desperate need: PETA receives dozens of calls and e-mails about animals in dire straits each week—from a terrified cat found with a broken leg to piglets condemned to live in filth and neglect. The support of our monthly donors helps our team quickly respond to each one. Renew for 2020 now (and get 50% off our usual membership fee).
• Launch more eyewitness investigations of industries that abuse animals: Our exposés have revealed the hidden cruelty in laboratories, on massive farms, in the fashion industry, and more—and prompted many of PETA's landmark victories for animals. Renew for 2020 now (and get 50% off our usual membership fee).
• Persuade more companies to choose compassion over cruelty: Whether it's through direct collaboration in the boardroom or by leading headline-grabbing demonstrations in front of their offices, we're persuading fashion giants to ditch animal skins, encouraging global food and beverage corporations to ban cruel tests on animals, and more. Renew for 2020 now (and get 50% off our usual membership fee).